You might know that Ivana Helsinki is the only Scandinavian women’s wear brand to be accepted into the official Paris Fashion Week “IN” Show calendar and in the official IMG MB New York Fashion Week calendar.

But did you know that behind the family-operated Ivana Helsinki brand, there are sisters Paola and Pirjo Suhonen ... lovely persons with great visions!

”The freshly opened Ivana Helsinki Concept Store at 251 Elizabeth Street will be The Place in New York, to see and feel Finnish fashion, art and design in contemporary and interesting way. Northern Oddities collection is a fantastic example of this kind of experience.”, says Pirjo, producer of Ivana Helsinki.



Northern Oddities, design collection from Finland

Pop-up sales exhibition and series of events

IvanaHelsinki Concept Store
251 Elizabeth Street, New York 

Limited time from 17th to 28th of May, 2012    
Open Mon-Sat 11-7 pm, Sun 12-6 pm



Northern Oddities is made of the following brands and their products. This is just a first sight, a full flavor of each and every oddity will follow later. Stay tuned!

Bombo: Kitchen accessories, www.bombo.fi
Eimi: Traditional rocking chairs, www.eimi.fi 
Elina Järvinen: Crocheted accessories and Lintukoto-lamp, www.elinajarvinen.com
Jopo: Jopo-bicycles, www.jopobikes.com
Kaksitvå: Friends-pillows, www.kaksitva.com
Neroko: Finnish design for dogs and their homes, www.neroko.com
Private Case: Plywood notebooks and folders, www.privatecase.fi
Tärähtäneet Ämmät (Nutty Tarts): Art performances, www.tarahtaneet.net

Northern Oddities has been concepted, curated and produced by Helsinki based design agency Musta Design.



Northern Oddities pop-up sales exhibition and series of events showcases an odd collection of interesting Finnish design brands... birdhouses, dog beds, rocking chairs and other everyday objects with stories behind them.

This all happens at Ivana Helsinki Concept Store in New York City in the end of May 2012.
Ivana Helsinki Concept Store
251 Elizabeth Street (Between Houston and Prince)
10012 New York
Limited time from 17th to 28th of May, 2012
Open Mon-Sat 11-7 pm, Sun 12-6 pm
Northern Oddities digital presence takes place @


Shop online
www.designshopoutlet.com (starting on week 20)



Northern Oddities - design collection from Finland is a joyful manifesto for Finnish eccentric lifestyle and its pure form of design. It is a story of eight curious Finnish design brands on their crusade to New York City. For all of them, this is the very first time to be seen beyond the borders of the Old Continent.

Northern Oddities is made of urban stairways in the neighborhood of wilderness, slow life shaking hands with contemporary lifestyle. It is vital song of migrating birds meeting richness of silent moments. It is folk poetry from endless snow deserts to explosively blooming hay fields. It is the melancholic feeling when bright but short summer leads inevitably to misty autumn sadness. It is inspired by confrontation of rigidity yet adaptability of northern nature. West mingling with east, from controversial expectations to equality, openness and every man's rights.

Sometimes life offers comprehensively memorable pitstops. Generously welcome to feel Northern Oddities, on the spot and under your skin at Ivana Helsinki Concept Store in NYC, 17th-28th of May 2012.