You might know that Ivana Helsinki is the only Scandinavian women’s wear brand to be accepted into the official Paris Fashion Week “IN” Show calendar and in the official IMG MB New York Fashion Week calendar.

But did you know that behind the family-operated Ivana Helsinki brand, there are sisters Paola and Pirjo Suhonen ... lovely persons with great visions!

”The freshly opened Ivana Helsinki Concept Store at 251 Elizabeth Street will be The Place in New York, to see and feel Finnish fashion, art and design in contemporary and interesting way. Northern Oddities collection is a fantastic example of this kind of experience.”, says Pirjo, producer of Ivana Helsinki.